Sales Volume is the total annual sales revenue attributed to the company. Some sales revenue data is directly observed from financial statements or other filings (actual data), while other data is estimated or modeled based on a host of sources.
It is important to note that the revenue for large diversified companies is not additive. Instead, the revenue amount listed for the corporate headquarters is the sales volume for the entire organization. Branches and subsidiaries will have sales revenue that is only attributable to their own activity.
Actual vs. Estimated
Each sales volume figure is verified in one of several ways. Some data has been verified over phone conversations with business owners. Other data comes from public or government filings. Still other data is estimated or calculated based on industry and market averages. Most often Dun and Bradstreet provides us with the number using a Sales Estimation Model to provide statistically derived total estimated sales for those businesses in D&B’s marketing database that do not contain a company’s reported sales volume.
If this number is inaccurate, you may add your actual sales number to your listing. See our article on editing a listing and follow the steps to update this number. Providing your actual sales number also adds authority to your listing, as your sales figures will be labeled as "Actual Data" instead of "Estimated Data."